By Joan Clout-Kruse
Do you think your book is going to be a best seller because it’s awesome? Are you positive that everyone will want to buy a copy of your book? It might be bestseller material but if you don’t market and promote it, no one is going to know about your great book. It takes a lot of time and effort to make a book a bestseller.
The best time to decide on your book marketing strategy is while you are writing your book. Don’t wait until you finish writing your book.
Here are some marketing activities you can begin working on right now while you are writing your book.
Become a well-known speaker in your community. If you have a fear of speaking join a Toastmasters International chapter in your area now, or take the Dale Carnegie “Effective Speaking” training program. I have done both and they can give you the confidence and knowledge you need to be a good, effective speaker. You have an important message to share on your expert topic. You must be able to present yourself well and build your name. You can begin speaking now to get the practice so that by the time your book is published you are ready to go on the speaking circuit.
Build Your Mailing List. Start doing Google searches for organizations and groups you can speak to: Women’s groups, business organizations, Rotary Clubs, personal development groups, plus groups that specialize in your book topic.
Build Your Testimonial List. Write down the contact information of people you want to give you a testimonial for your book. Get 20 names or more. Once a preliminary copy of your book is available you can write to your list and ask if they would like to write a testimonial for your book. It is best to ask people who have titles that would be of interest to your potential readers. You can put the testimonials in your book and on your website.
Be the Expert. If you solve problems for your clients, then you are an expert. Now continue to build on that by reading, learning, participating in seminars that can expand your knowledge in your field of expertise.
Promote Yourself. This is no time to be shy. Start writing articles in your area of expertise and get them out there in the Internet article-writing world. Begin reading promotional materials you receive and save the ones that catch your attention. Begin practicing writing your own promotional materials for your pamphlets and brochures.
Create a website to sell your book. Get help--find a student from your local college to help you. Sign up for a Paypal credit card account to begin your book-selling program. Your website will promote your book, speaking engagements, and anything else to get that recognition you deserve. There is a lot involved in setting up your website so if you are not knowledgeable in this area get help.
Write a Book Proposal. This is the best marketing tool you can have. Get a book on how to write a book proposal. There are many books available on this subject. A book proposal can help you with your planning. You will include your marketing and promotional strategies in it. Even if you are planning to self-publish your book I recommend that you still prepare a book proposal.
Create a Blog. If your book is a long way from being published, start a Blog. You can keep a journal or business tips on it and soon readers will be coming to your Blog. This is a way for people to get to know you and for you to get that expert recognition before your book is written.
Learn Amazon.com. Review the guidelines for getting your book listed on Amazon.com. Be ready so that when your book is published you can list it on Amazon.com. Find out the requirements, costs, etc.
“Book Marketing” Internet Search. Do a Google search for “book marketing.” You will discover some of the newest services. Google has a book marketing service now. Also Facebook.com is a good way to build a list of people who might be interested in your book. You can talk about the book before it comes out and build your list. Once your book is published and available you can announce it to your Facebook friends. There is myspace.com and many other ways to promote your book online.
These are just a few ideas to help you develop your marketing plan. Don’t wait until your book is finished. Begin working on as many of the above as you can now. Focus on one marketing idea at a time. Avoid getting overwhelmed. “Inch by inch it’s a cinch.” I imagine that you thought that once your book was written the rest would be easy. Hah! You’ve only just begun. Stay focused, set up a plan, take action, and you could have a bestseller.
Copyright 2008, Joan Clout-Kruse. All rights reserved.
About the Author
America's Book Coach, Joan Clout-Kruse, helps entrepreneurs and business professionals write a biz book that will get them recognized as an expert, attract more clients and boost their income. She helps them overcome their roadblocks, frustrations and excuses.
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Joan's book, "Top 10 Traits of Silicon Valley Dynamos" can be ordered at: http://www.rayveproductions.com/inc/pdetail?v=1&pid=506